KEI WEAR
straight up comfort
spring/summer ’24
packs of 3 basic t shirts (drop shoulder & regular)
T Shirts
Oversized T Shirts
Keizoku wa chikara nari
The phrase “ケイゾクは力になる” (Keizoku wa chikara ni naru) translates to “Continuation becomes power” or “Perseverance becomes strength.” This Japanese expression conveys the idea that persistently continuing one’s efforts or endeavors will build strength and lead to success. It underscores the value of persistence and consistency, suggesting that while individual efforts may seem insignificant, their cumulative effect over time is powerful. This phrase inspires resilience and dedication, emphasizing that the true strength needed to achieve one’s goals or overcome obstacles is cultivated through ongoing effort and determination. It’s a motivational reminder that enduring commitment and steadfastness in one’s pursuits are essential to transforming aspirations into reality.
Uogokoro areba mizugokoro
The Japanese phrase “魚心あれば水心” (Uogokoro areba mizugokoro), literally translates as “If the fish has the will, the water has the way.” It serves as a powerful reminder that the universe echoes our intentions. It tells us that with a heart full of sincerity and determination, the world around us aligns to pave the way forward. This proverb encourages us to approach life with positive intentions, fostering a belief that our genuine efforts will be met with support and kindness. It’s an invitation to cultivate a mindset of goodwill and perseverance, trusting that our actions will ripple through the waters of life, guiding us towards our desired destination. Let this be a motivational beacon, urging you to embrace your journey with a heart as open and receptive as the water is to the fish, knowing that in the harmony of give and take lies the path to achieving your dreams.
About Us
born from a desire to connect with people through more than just apparel. We envisioned a line that speaks to its wearers through thoughtful design, unparalleled comfort, and exceptional value. Recognizing the unique power of clothing to express identity and mood, we set out to create pieces that resonate on a personal level, while ensuring they feel as good as they look. This brand isn’t just about clothes; it’s about creating a dialogue with comfort, style, and affordability at its core.